Holland America Line Sees Record-Breaking Black Friday Bookings

As more travelers are sure to plan vacations months in advance, cruise bookings around the world are on the rise. Holland America Line saw record interest in its various destination offerings, particularly for Alaska, and Black Friday sales far exceeded 2019’s pre-pandemic numbers.

Booking numbers in the past 2019

With so much focus on Holland America Line’s Black Friday incentives, which include $25 savings on select ships, up to 40% off cruises, prepaid gifts and more, the cruise line has seen incredible bookings.

“Our guests went on a shopping spree this week and it wasn’t at the mall” Holland America Line President Gus Antorcha said.

Order volume — the total number of orders — was nearly 20% higher than Black Friday 2019, and for Alaska ships in particular, US orders were more than 60% higher than 2019.

Holland America Line
Photo credit: StudioPortoSabbia / Shutterstock

When comparing the full weekend sales from Black Friday to Cyber ​​Monday, total orders increased more than 10% and Alaska bands increased by more than 25 percent.

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“We are very pleased to see such a significant pattern of demand for the cruise.” said Antorcha. “Especially in Alaska, where we are the pioneers of cruise travel and the only cruise line with land-based operations in Denali and the Yukon.”

Special attention in Alaska

So much demand for Alaska cruises is not surprising, as the once-in-a-lifetime destination has been even more inaccessible to cruise travelers during the pandemic, with Canada’s strict health and safety protocols severely limiting operations in Alaska even after the cruise. restarted in 2021.

Canada finally as of October 1, 2022, cruise travel restrictions have been easedrelaunched after more than a year of sailings in the Caribbean, Mexico and Europe.

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Holland America Line has the longest history of passenger operations in Alaska of any major cruise line, and just finished its 75th season on Last Frontier in early October.

While every cruise line has high demand for Alaska cruises, Holland America Line stands out not only for its history in the region, but for the unique amenities it offers as well as the overall excellence of the line.

Rotterdam cruise ship in New York
Photo by Holland America Line

“Strong bookings are an encouraging sign for our brand and the continued strength of travel” Antorcha said. “Guests come to Holland America Line for our unparalleled service and unique culinary and cruise offerings.”

Not only does the line offer a variety of itineraries, but each cruise can be combined with land cruise options to offer even more in-depth Alaskan exploration and discovery without compromising on Holland America Line’s signature service.

In 2023, the cruise line will operate six ships in Alaska from April to September: both Signature Class ships Eurodam and New AmsterdamVista-class sister ships Nurdam and WesterdamRotterdam class Volendamand Pinnacle Class Koningsdam.

The variety of classes gives passengers plenty of options to customize their onboard experience, and together the six ships, which make up 55% of Holland America Line’s fleet, offer 121 different cruises during the Alaska season.

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Three homeports will serve as departure points for Holland America Line’s Alaskan cruise options – Vancouver, Seattle and Whittier – giving guests great flexibility with their travel plans while also offering an amazing experience at each destination.

Holland America Line’s Black Friday deals continue until December 1st, with a new card – a 10% bonus gift card – starting December 2nd, making it the perfect gift for all Alaska travelers.


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