Entrepreneurship at Cornell Honors Barry Beck as 2023 Entrepreneur of the Year

Entrepreneurship at Cornell recently announced Barry Beck ’90 as the recipient of the 2023 Entrepreneur of the Year award, which will be presented by University President Martha Pollack at the annual Cornell Celebration of Entrepreneurship on April 14.

Beck, who studied at the School of Industrial Labor Relations, founded several companies, such as Tower Systems, a chain management company, and dental technology platform Evenly. Above all, in 1999, together with his wife Marla Beck, he founded the cosmetic and wellness brand Bluemercury.

Entrepreneurship at Cornell has honored alumni annually since 1984. According to Debra Moesch, assistant director of entrepreneurship at Cornell, a faculty and alumni committee generally evaluates 20 to 40 nominees each year. Past winners have included Sanford Weill ’55, former CEO of Citigroup, and Niraj Shah ’95 and Steve Conine ’95, founders of Wayfair.


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