Balenciaga ads are a symptom of a deadly disease attacking our kids

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High fashion brand Balenciaga recently released a shocking ad campaign that sexualizes young children. These ads showed toddlers holding stuffed animals dressed in BDSM (bondage, discipline, sadism and masochism) gear such as belts and fishnets. There was even a child pornography court document partially hidden in one image.

The ads were downright disgusting. After a public outcry, Balenciaga apologized for ads that sexualize children. They didn’t provide an explanation or donate funds to child protection organizations, they just removed the ads. Balenciaga’s management team and everyone else responsible for these pictures should resign or be fired. Saying “We apologize for any offense” is not enough.

The Balenciaga embarrassment is just a symptom of a deadly disease permeating our culture: the “pornification” of our media, the appalling danger it poses, and the damage it’s causing to our children. It is our responsibility as parents, teachers and reasonable adults to advocate for the safety of children who cannot advocate for themselves.

Why would one of the best-funded and most respected marketing teams in the industry, targeting the world’s most affluent customers, think this is a successful strategy for selling wallets? Who was this for and why did they think she would sell a $3,000 purse?


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Balenciaga’s images were so eloquent that even in the most sexually deviant corners of the Internet, little was defended on their behalf. But when money was on the line, many lost their voice. Celebrities who make a lot of money from the brand through endorsements, such as Kim Kardashian and Nicole Kidman, have been silent for several days. It took Kardashian a week to respond, and even then, she couldn’t distance herself from the salary she receives from the brand. Her pale response was nothing more than tacit approval of the pornification of our society.

Where is the outrage demanding safety and retribution for these children? We have seen the power of cultists when they demand justice for a cause. People and brands are “cancelled”. Public figures are banished from public life. Individuals lose their entire livelihood and reputation. But when a major fashion brand releases images that could signal an FBI investigation into its possession of child sexual abuse material, the resounding clamor for justice from our culture becomes a muffled sob.

This is the moment for all of us to say no – we will no longer tolerate the sexualization of our children. These are precious, innocent lives being emotionally and physically damaged by society’s worst, who value greed and lust over human dignity.

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We must speak with one voice against the humiliation of our children. This cuts across the shallow divisions of our time. Democrat or Republican, urban or rural, religious or non-religious, we must all stand up for those we have a duty to protect. The actions of the past week show how desensitized our society is to this madness. Silence is not an option. In this case, silence is a cover for child abuse.

Following the backlash, the ad’s photographer claimed he had no say in which props or models were used in the shoot. He claimed that his only responsibility was “yes [light] given the scene and take the shots.” The elements were clear and the age of the child was obvious. How the photographer could continue to capture these images and not speak is astounding. When we see an atrocity taking place, like a crime against a child, nothing we say and do nothing – then we are part of the problem.

To speak out is to demand justice. The hypersexualization of children must stop now. According to the Sentencing Commission in 2019, more than half (52.2 percent) of non-production child pornography offenses involved images or videos of infants or toddlers, and almost every offense (99.4 percent) involved pre-adolescent victims. Penalty enhancements for images depicting sadistic or masochistic behavior or abuse of an infant or toddler were used in 84 percent of cases. Just to make it a little more different.

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Clearly, the expert marketers at Balenciaga believe that our society values ​​social status and sexual pleasure – including the deviant and violent kind – over the safety and well-being of our children.

This mindset perpetuates our throwaway culture, the worst consequences of which include the troubled state of our foster care system, failing schools, and the dehumanization of children in the womb. When we devalue life at any stage, we devalue it all together.

The truth is that children cannot advocate for themselves, they cannot organize, vote or lobby. They are completely defenseless. It is the civic duty and moral imperative of reasonable adults to be their voice and refuse to give even an inch of space to those who want to destroy them.

Balenciaga should be ashamed and held accountable. Children deserve better than our pornified culture. We owe them security and stability.


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